ALYCE PARIS
Since 1967, a leader in special occasion, prom, homecoming dresses. Alyce Paris creates very elegant, on trend, artistic and in many case handcrafted dresses, and so the rebranding needed to reflect a clean, modern rebranding where the dresses are the main focus.

Black and white color pallet was introduced with a hint of blush pink for the feminine touch that appeals to its customers. We also wanted to create slight rough hand drawn lines to reflect the artistic handcrafted side of Alyce Paris. We created larger catalogs and big bold lifestyle images so the products are always the main focus. We used matte texture papers for catalogs and stationery so the touch is more memorable while browsing and making new business contacts.

FASHION INDUSTRY
New business branding
Logo development
Stationery
Catalogs
Brochures
Hang tags

HARPER+LEMON
Sub-brand of Alyce Paris, Harper and Lemon is a fresh clothing line just like a fresh cold lemonade on a hot Sunday. Elegant typography in charcoal color and pop of yellow makes the label stand out. It reflects the Perfect fit, fabric, style and fresh design.

FASHION INDUSTRY
Art direction
Logo development
Catalogs
Hang tags

KALANI HILLIKER
A sub-brand of Alyce Paris, Kalani Hilliker of a hit tv show Dance Moms created her very own ready to wear clothing line that is inspired by her dancing. With her other various enterprises, she wanted a signature brand that speaks to her younger audience. The three pink stripes represent her fierce dancing, future forward thinking, and strong believe that young women can do anything. Video credit to billyrood.com

FASHION INDUSTRY
Art direction
Logo development
Hang tags