DIANE

Diane’s full range of essential beauty products have been a staple in the industry for decades. Everything from combs and shears for the salon, to French hair pins and iconic bobby pins for the perfect updo, Diane has it all to get the hottest looks in beauty. Packaging is sold in various beauty stores such as Sally Beauty Supply, Cosmoprof and Ulta.

Diane features a fresh and modern color palette with attractive color blocking. Super modern and minimalist, but still a hint of playfulness. Different colors signify different product categories including hair, spa and makeup with the main color purple the signature brand color that stays constant on all packaging. Packaging includes a prominent logo and space to communicate the most important feature of each item in English and Spanish. Matte finish rounds out the modern vibe.