Diane’s full range of essential beauty products have been a staple in the industry for decades. Everything from combs and shears for the salon, to French hair pins and iconic bobby pins for the perfect updo, Diane has it all to get the hottest looks in beauty. Packaging is sold in various beauty stores such as Sally Beauty Supply, Cosmoprof and Ulta.

Diane features a fresh and modern color palette with attractive color blocking. Super modern and minimalist, but still a hint of playfulness. Different colors signify different product categories including hair, spa and makeup with the main color purple the signature brand color that stays constant on all packaging. Packaging includes a prominent logo and space to communicate the most important feature of each item in English and Spanish. Matte finish rounds out the modern vibe. 


Logo development
Product development

Our brand was struggling with an outdated name and old-fashioned packaging. Our new logo is refined but still looks like the Diane our customers know and trust. The fresh and modern color palette to keep it competitive on shelf—we already enjoyed a bump in sales to prove our customers love it too!

-Amanda, Senior Brand Manager