In 2018 City of Franklin, Wisconsin wanted to rebrand its identity. We were invited to participated and pitched few ideas. Unfortantly we didn’t get the job but wanted to share some concepts.

A Beautiful Place
The City of Franklin has the best of both worlds. Situated between a major metropolis Milwaukee and rural farmlands and nature. City of Franklin deserves a better visual recognition and visibility within its surrounding and overall region. Potential is truly great to establish strong fundamental identity that will be recognized for generations.

By taking early initiative to learn more and discover what are the core values of City of Franklin, a small study was conducted which found the Franklin has a strong and proud agricultural past and present, love for nature, faith in its people, kindness and strong family roots of European heritage. At the same time, a hunger for rapid development and expansion for business services, sport and entertainment industries, commercial plans and manufacturing.